social corporate responsibility
Cremonini Group has pledged to safeguard the environment and believes in the
importance of encouraging sustainable development, so as to keep under constant
control the consumptions and environmental impacts derived from its own
production processes and services offered.
ENVIRONMENTAL SUSTAINABILITY OF THE PRODUCTION SECTOR
To promote environmental sustainability in the production sector, the Group follows three main directives:
efficiency and the self-production of energy (cogeneration);
improvement of a product’s lifecycle (LCA – Life Cycle Assessment);
use of renewable resources and the recovery of waste and by-products (biogas
Cremonini is at the forefront in the sector of energy use from renewable sources: through the subsidiary Inalca it has created a Biogas plant for the production of energy from renewable sources constituted primarily by biomasses and by-products of slaughtering.
After having adhered to the Kyoto protocol between 2007 and 2010, Inalca has distinguished itself by having reduced the CO2 emissions and for having improved the energy efficiency of its own production by 41.6%*. For this commitment it was rewarded by COOP for being among the best suppliers of the supermarket chain. (*validity of data controlled by Veritas Bureau Italy).
An integrated and sustainable beef industry
The Cremonini Group, through Inalca, is one of the few Italian companies to control the entire production chain, from breeding, to meat processing, up to the distribution of the finished product. Today it is the star of a new model of sustainable production based on an integrated management of the supply chain, wholly made in Italy and replicable in diverse countries around the world.
The meat chain production is composed by the following elements: feed production, breeding, slaughtering, meat processing, distribution and conservation. In the model developed by Inalca all these elements are linked to each other and managed according to a common goal that, in addition to ensuring full economic efficiency, permits to have:
in controls to guarantee quality and product safety;
product information that is complete, accurate and accessible by the consumer;
protection, with optimisation of resources, minimising environmental
impacts, maximisation of recovery activities and valorisation of waste and
reductions and fair remuneration for all the operators;
- animal welfare.
The "short" beef chain
Some data can illustrate the benefits of an integrated supply chain. For example, the location of processing plants, concentrated in areas where 80% of the cattle is present: the "short" supply chain guarantees the respect of animal welfare and the reduction of CO2 emissions from transport.
The valorisation of products
Regarding products, the enormous production capacities combined with the sales network and the distribution infrastructure on a global scale, allow Inalca to valorise at best each cut of meat and every one of the 3,000 parts derived from the processing of bovine, placing each individual product in markets where traditions and styles of use allow the maximum valorisation.
Green Energy: INALCA self-produces 100% of its energy
From the energy saving point of view and the use of renewable resources, Inalca self-produces more than 70% of its energy needs through industrial cogeneration and the production of green energy (biogas) obtained by processing waste. This means that in recent years Inalca has steadily reduced emissions despite increased energy requirements.
99% of waste is recycled and over 7,000 tonnes/year of compost are produced and recycled in agriculture as fertiliser.
Bovine are generous animals
The integrated process allows Inalca to valorise at best the hundreds of products resulting from bovine processing: from bovine not only the meat is used, but also the skin, bones, cartilage, fat, rumen contents, up to livestock sewage.
The environmental hourglass: a balanced diet is also sustainable for the environment
The possibility of controlling the entire
beef production chain, has permitted for the first time to gather all the data
needed to evaluate the environmental impact of meat production in Italy, making
a fundamental contribution to the development of the model of the Environmental Hourglass proposed
officially as a contribution to the Charter
To date the carbon footprint of the
meat industry has been assessed in absolute terms (CO2 emissions per unit/kg of meat). Now, starting with the food
pyramid, the representation of the Mediterranean diet proposed by CRA-NUT and
today considered by world scientists a point of reference in a healthy and balanced diet, the environmental
impact of individual foods were calculated, taking into account the amount and number of weekly portions
The result is that the products which have a
greater impact are those that, according to a balanced weekly diet, must be
consumed in a reduced quantity and frequency compared to all other low impact
foods, which on the other hand should be consumed in quantities far higher and
The most important aspect that emerges from
this representation is such that, in a
balanced weekly diet, the carbon footprint of foods rich in protein (meat,
fish, eggs, beans, sausages) is decidedly comparable to the impact
generated by foods of plant origin
(fruit, vegetables). In fact, if taken in the right amounts, the various foods have an
"environmental load" that is very similar, distributed evenly
throughout the hourglass.
This reinforces the view that following a nutrition coherent with the Mediterranean model is useful not only for reasons of ones own health, but also for those of the environment.
The environmental hourglass represents the weekly carbon footprint of a person that eats according to the instructions of the Mediterranean diet.
PLEASE WATCH THE VIDEO TO DISCOVER MORE - https://www.youtube.com/watch?v=ngJqmu1ixCg
ENVIRONMENTAL SUSTAINABILITY OF THE DISTRIBUTION SECTOR
In the distribution sector, more than 2,000 referenced Green Products have been introduced to catering companies. MARR has in fact increased the percentage of eco-friendly products which meet the environmental criteria of reference, with the aim of implementing a "Green" purchasing policy on behalf of its customers.
Reduction of CO2 emissions
Furthermore, thanks to an exclusive order management software, that optimises logistic processes related to the delivery of products to its customers, ensuring through a full load a reduction in mileage and travel time. Some of the transport vehicles used are of low environmental impact.
Lastly, 100% of the packaging used by MARR for
its activities is made up of recycled material.
ENVIRONMENTAL SUSTAINABILITY OF THE CATERING SECTOR
Also in the catering sector, Cremonini is committed to environmental sustainability: recyclable or biodegradable materials are used and 100% of the points of sale recycle waste in accordance with the instructions of the local borough.
These projects have also been launched:
- Sines Power Project: A particular system of tension reduction has been installed in 33 premises that allows a saving in electricity consumption of around 10%. The project will also be extended to another 66 premises.
- Photovoltaic Project: Photovoltaic plants have been built to meet the energy needs in all Roadhouse Grill premises and Chef Express service areas with suitable concessions.